XIAOMI
Mobile Technology
                Objective
Promote Xiaomi MI 11 launch, maximize reach.
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                    01
Approach
 
Cover XIAOMI MI 11 launch in the middle east.
Make sure key messages are accessible to the target audience within the target markets.
Invite media and KOL’s to the event.
Cover the mega event.
Maximize reach and exposure.
100+
Media Coverages
20+
Top-Tier media
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                    02
Challenge
 
Maximize reach and exposure.
Position the phone within its competition.
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                    03
Media Outlet
 
Khaleej Times, Gulf News, TechRadar, Gadget Voize, Gulf News, AL Khaleej, Emarat Al Youm,etc.