Shein
Fashion
                Objective
Launch the BEEBA x SHEIN collection in the Middle East for Eid 2022.
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                    01
Approach
 
Draft and distribute press release to a key media list in the middle east, with GCC focus.
Media partnerships with top-tier news, lifestyle, women and entertainment publications and websites for native articles and social posts.
Interview with Buthaina AL-Raisi aka BEEBA on ET Bil Arabi.
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                    02
Challenge
 
To reach 100m reach.
120M+
Impressions
55+
Coverages
18+
Top-Tier media
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                    03
Media Outlet
 
Nawa3em, ET Bil Arabi, Layalina, Zahrat Al Khaleej, Laha, Sayidaty, Hia, Cosmopolitan, Al Jamila, Yasmina etc.