Department of Culture and Tourism
Abu Dhabi - Growth
Media
                                                       
                Brief
As Abu Dhabi started opening its borders to a green list of countries, they needed to increase the hotel occupancy as it was one of the main affected sectors by the pandemic
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                    01Solutions
Geo targeted communication against only green countries
Insights driven communication (for example, UK audiences are more receptive of price point communication)
Bi-monthly updates based on updated list of countries with creative optimizations
Live reporting and tracking with hotels to track conversions
81%
Occupancy Rate 
 AGAINST KPI OF 55%
72m+
Impressions Delivered 
 AGAINST FORECAST OF 48M