Hayat Biotech
Biopharma
                Objective
Promote Hayat biotech health initiative.
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                    01
Brief
 
Plan, organize and manage a discussion panel at Khalifa University Abu Dhabi, covering event, PR and content.
Invite top local, regional, and international media.
Draft and distribute a press release
Secure interview with speakers and top management.
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                    02
Challenge
 
Maximize reach and media interest.
25m+
Impressions
40m+
Coverages
25
Top-Tier media
9
Interviews
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                    03
Media Outlet
 
CNN Business Aabic, Mediworld, Al Khaleej, The National, Gulf Today, Gulf Business, WAM, UAE Barq, Al Ittihad, Omnia Health etc.